Jeff Dastrup
Director of Join Strategy and Consultant Onboarding @Scentsy, Inc. (Corporate Office)
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WORK HISTORY
Director of Join Strategy and Consultant Onboarding @Scentsy, Inc. (Corporate Office)
Meridian, ID, US
I lead global strategy for new customer/partner acquisition, enablement, and onboarding, shaping the early lifecycle journey to maximize retention, productivity, and long-term growth. Partnering across product, marketing, field development, and training teams, I design scalable frameworks that accelerate early success and strengthen engagement at every step.Key focus areas:• Leading acquisition and enablement strategy to support corporate growth goals.• Designing and executing scalable onboarding programs that improve early activation and retention.• Driving growth and enablement strategies that align with corporate expansion goals.• Collaborating cross-functionally to integrate onboarding with product, marketing, and training initiatives.• Innovating early success frameworks that prepare customers and partners for long-term adoption, expansion, and leadership.
EDUCATION
Brigham Young University
Bachelor of Arts (B.A.), Chinese Language (Mandarin)
SKILLS
ABOUT JEFF DASTRUP
I’m a senior leader with 20+ years of experience driving growth, customer success, partner enablement, and onboarding strategies across global markets. I specialize in building scalable programs that accelerate adoption, improve retention, and strengthen long-term customer experience. My background includes leading initiatives for people in 14 countries, from onboarding frameworks and enablement platforms to international conventions and leadership development programs. I thrive on aligning strategy with execution to deliver measurable impact and sustainable growth in SaaS, technology, and customer-focused organizations.
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