Jeff Cedeno

About Jeff Cedeno

A digital marketing and e-commerce professional with a track record of structuring brand & marketing materials, sustainably DTC growing sales, and scaling technical business solutions. I take pride in understand business challenges, solving problems at their root, and thoughtfully growing teams through clearly defined roles and responsibilities.I lead my teams by example and strive to exceed expectations. I believe the best innovation comes in communication driven, supportive, collaborative environments with clear kpis; I encourage this mentality through clear feedback and coaching my teams to appreciate and build upon company objectives.Specialties: DTC platforms, marketplace managements, Sales & CS integration, online advertising, channel conflict resolution, team leadership, brand development, user experience optimization, online and offline campaign integration, e-commerce operations, production management.

Experience

1. Sr Director of Direct to Consumer

   Culligan International

   Mar 2025 — Present

Education

• Cornell University

  BA, Film

• University of Utah - David Eccles School of Business

  Master of Business Administration (MBA), Marketing and Operations

  2012 — 2013

Skills

• Online Marketing
• Project Planning
• Php
• Flash
• Studio Photography
• Social Media Marketing
• Social Media
• Final Cut Studio
• Editing
• Sql
• Web Design
• Powerpoint
• Microsoft Excel
• Digital Marketing
• Project Management
• Videography
• After Effects
• Photoshop
• Microsoft Word
• Video
• Graphic Design
• Photography
• Brand Development
• Dreamweaver
• Illustrator
• Indesign