Jeffrey Catalano
Vice President of Business Development at Centah Inc a Financeit Company @Centah Inc.
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WORK HISTORY
Vice President of Business Development at Centah Inc a Financeit Company @Centah Inc.
Fort Lauderdale, FL, US
Our Custom Software Solutions (SaaS),World Class Call Centers, Speed To lead, and Industry Expertise has helped build and facilitate some of the largest Home Improvement Programs that have been successfully put together with growth YoY to date. Some of our HI Program partners include Costco U.S. & Canada as well as Sodimac of South America.• Established a U.S. national footprint of contractors to fulfill the top of the funnel leads generated through an omni-channel approach. Then tracked the entire workflow of the lead through our custom built Enterprise Software. • Tracked KPI\'s through in house custom built reporting developed using integrations with Looker. Increasing profitable revenue.• Increased core client(s) net revenues YoY reaching an annual $2B in HI sales.• Directed companies in-house Tech, Business Intelligence, Marketing, Legal, and Operational Teams to effectively automate processes, reducing overhead, and again increasing profitability.• Brought new key contracts with fortune 500 companies such as Modernize, Porch, and Sam\'s Club.• Negotiated new partner contract terms as well as renegotiated existing partner contract terms to increase company\'s revenues 30%+.• Created new streams of revenue with both existing and new clients; Ultimately leading to the company\'s goal to be acquired in 2022.• Strategically planned and utilized all company resources to launch and implement any new major growth initiatives.• Built Business Case to launch Local Home Pro in 2021.• Met with Tech Team weekly to guide them in customizing the Centah Enterprise Software to fit the ever evolving needs of our clients.• Represented the company and conducted presentations at ourindustries largest conventions. Leading to new key partnerships and expansion of our network.
EDUCATION
University of Connecticut
Bachelor's degree, Business, Management, Marketing, and Related Support Services
ABOUT JEFFREY CATALANO
With over 13 years of experience in strategic sales, marketing, and business development, I am a seasoned and versatile leader who thrives in dynamic and fast-paced settings. I currently serve as the Vice President of Business Development at Centah, a Financeit company that provides custom software solutions, world-class call centers, and industry expertise to some of the largest home improvement programs in the world. At Centah, I have established a U.S. national footprint of contractors, tracked the entire workflow of the leads through our enterprise software, and monitored the KPIs through in-house reporting. I have also leveraged my strong background in nurturing stakeholder relationships, spearheading sales strategies, and expanding market share to build and facilitate partnerships with Costco U.S. and Canada, Sodimac of South America, and other key clients. My passion is to foster a culture of innovation and open communication, connecting technical and sales perspectives to achieve business goals and enhance customer satisfaction.
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