Jeff Burkett

About Jeff Burkett

Product Director | Creator Economy | Digital Platforms | Social Media | DTC | Marketing Tech | AIExperienced product leader with a track record of building and scaling innovative digital platforms, social media ecosystems, and creator economy products. I specialize in driving end-to-end product strategy—from vision through execution—across consumer-facing experiences in tech, entertainment, gaming and media.At Electronic Arts, I led the development and successful launch of the EA Creator Network, a global platform designed to connect creators with EA titles and marketing opportunities.Previously at CBS, I directed social media marketing and digital product development for CBS All Access, delivering 1.2B+ annual social impressions, generating $15M+ in sponsorship revenue, and helping drive consistent year-over-year engagement growth. I was a key contributor to the launch of CBS All Access across web, mobile, and OTT, focusing on subscriber acquisition, retention, and CMS optimization.Known for building and mentoring high-performing teams (30+), leading cross-functional collaboration, and partnering with 100+ influencers and talent to deliver high-impact campaigns. Passionate about creating products that blend content, technology, and community to drive measurable business outcomes.

Experience

1. Product Director - Creator and Marketing Platforms and Experiences

   Electronic Arts (EA)

   Jan 2021 — Present · Los Angeles, CA, US

   Led end-to-end product strategy and execution for EA’s Creator Marketing platform, enabling scalable collaboration between EA and over creators globally - overseeing key features including onboarding, application workflows, payment infrastructure, performance analytics, and content moderation tools.• Oversaw development of payment workflows, ensuring timely, accurate compensation for thousands of creators globally and scaling to support growing campaign volume.• Launched performance analytics dashboards for creators and internal marketing stakeholders, increasing transparency and enabling data-driven decision-making.• Implemented content moderation tools and trust & safety workflows, enhancing platform integrity and maintaining compliance with community guidelines and brand standards.• Collaborated cross-functionally with engineering, design, operations, and marketing to deliver seamless, scalable product experiences aligned with business goals.• Managed business performance metrics for creator-driven campaigns and content, analyzing engagement, content viewership, and conversion data to inform strategy and optimize Creator content performance for ROI purposes across marketing campaigns.

Education

• University of California, Los Angeles

  Film/Cinema/Video Studies, Literature

• University of California, Davis

  Bachelor of Arts - BA

Skills

• Interactive Entertainment
• Social Media Marketing
• Web Video
• Video
• Emotional Intelligence
• Interactive Media
• Creative Video Production
• Digital Strategy
• Social Analytics
• Mentoring
• Digital Media
• Entertainment
• Interaction Design
• Mobile Devices
• Creative Content Creation
• Digital Marketing
• Web Analytics
• New Media
• Interactive Tv
• User Experience
• Content Strategy
• Online Advertising
• Social Media
• Online Marketing
• Content Management
• Storytelling