Jeff Budnick

About Jeff Budnick

Senior level advertising executive with extensive media and marketing experience on the sales and agency sides of the desk.Since switching to advertising sales, my primary responsibilities have been to effectively sell all formats of digital video - as well as display, tablet, mobile and print - media properties to a diverse collection of clients and product categories on a managed service and programmatic (DSP and PMP) basis. As a sales director, I have successfully demonstrated an ability to increase billings with existing client partners as well as bring in new revenue from incremental media channels; add new business wins across my portfolio; and expand my sales territory beyond my home market and into other markets where deep professional relationships and experiences were established previously in my career.My career began working on media planning teams at some of the largest full service agencies and dedicated media companies in the U.S. During this time I held several senior management positions which allowed me the opportunity to develop strong strategic leadership skills, including- Creating long term strategy, budget development / investment planning, media mix and message modeling, cross-channel integration and management of client scope of work responsibilities- Building a diverse base of product experience in the automotive, QSR, consumer electronics, and wireless categories- Consistently developing deep and collaborative relationships with senior level clients and agency personnel- Gaining great experience as a team leader and motivator, displaying strong managerial skills while overseeing large teams, mentoring at all levels, and maintaining high morale amongst my teams; and - Exhibiting an ability to integrate creativity to my clients media initiatives, successfully introducing new media channels and strategic approaches to achieve more effective and efficient media and marketing plans.

Experience

1. Sales Director

   Nexxen

   May 2016 — Present · Detroit, MI, US

   Manage advertising sales for Nexxen (formerly Tremor Video) for all accounts throughout Michigan, building managed service and programmatic self service revenue, as well as relationships with media strategy and investment / platform agency teams and client direct advertising leads, consistently achieving YOY revenue growth.

Education

• Wayne State University

  Bachelor of Science, Marketing - Advertising & Public Relations

Skills

• Digital Media
• Digital Marketing
• Media Strategy
• Online Advertising
• Media Buying
• Mobile Marketing
• Media Planning
• Digital Strategy
• Traditional Media
• Market Planning
• Media Research
• Advertising
• Advertising Sales
• Customer Insight
• Hip-Hop Dance
• Integrated Marketing
• New Media
• Comscore
• Sponsorship
• Rich Media
• Mobile Devices
• New Media Sales
• Interactive Marketing
• Mobile Advertising
• Marketing
• Media Sales
• Print Media Sales