Jeff Brandon

Director of Wholesale @Allbirds

San Francisco, CA, US

Lead for Allbirds’ wholesale business across specialty, key accounts, liquidation, and corporate sales channels•Launched the Allbirds brand with key national partners, including Nordstrom, REI, Zappos, and Von Maur, establishing the foundation for scalable wholesale growth•Defined and executed specialty channel strategy, exceeding first-year acquisition goals and opening 114 accounts•Built, hired, and onboarded a national sales team of 31 to support rapid wholesale expansion•Led the design and implementation of an end-to-end wholesale order management process, improving operational efficiency and cross-functional alignment•Partnered cross-functionally with product, marketing, planning, operations, and finance to transition the business to a wholesale-centric go-to-market model• Development and execution of seasonal wholesale marketing strategies to drive sell-through and brand consistency across channels•Piloted and launched Flight School, Allbirds’ wholesale associate training program, resulting in an average 12% sales increase post-training•Hosted and led the inaugural Spring/Summer 2024 Sales Meeting and own biannual global sales meetings with 100+ attendees• Ownership of partnership event activations to strengthen key account relationships, including a NYC pop-up with Zappos

California Polytechnic State University-San Luis Obispo

BA, Communications