Jeff Brandon
Director of Wholesale at Allbirds
- Role
- Director of Wholesale at Allbirds
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Jeff Brandon
Performance-driven marketing and sales professional with a record of advancement and achievements. Self-starter with exceptional communication skills and strong leadership capabilities. Long history of maintaining client relationships while actively seeking new opportunities. Team player complemented by an exceptional work ethic, proven ability to meet deadlines while exceeding expectations.
Experience
Director of Wholesale
Jun 2023 — Present · San Francisco, CA, US
Lead for Allbirds’ wholesale business across specialty, key accounts, liquidation, and corporate sales channels•Launched the Allbirds brand with key national partners, including Nordstrom, REI, Zappos, and Von Maur, establishing the foundation for scalable wholesale growth•Defined and executed specialty channel strategy, exceeding first-year acquisition goals and opening 114 accounts•Built, hired, and onboarded a national sales team of 31 to support rapid wholesale expansion•Led the design and implementation of an end-to-end wholesale order management process, improving operational efficiency and cross-functional alignment•Partnered cross-functionally with product, marketing, planning, operations, and finance to transition the business to a wholesale-centric go-to-market model• Development and execution of seasonal wholesale marketing strategies to drive sell-through and brand consistency across channels•Piloted and launched Flight School, Allbirds’ wholesale associate training program, resulting in an average 12% sales increase post-training•Hosted and led the inaugural Spring/Summer 2024 Sales Meeting and own biannual global sales meetings with 100+ attendees• Ownership of partnership event activations to strengthen key account relationships, including a NYC pop-up with Zappos
Education
California Polytechnic State University-San Luis Obispo
BA, Communications
2003 — 2005
Skills
- Merchandising
- Social Networking
- Brand Awareness
- Social Media Marketing
- Sales
- Footwear
- Apparel
- Visual Merchandising
- Sponsorship
- Content Management
- Brand Development
- Sportswear
- Marketing Strategy
- Sporting Goods
- Retail
- Trade Shows
- Snowboarding
- Sports
- Outdoor Industry
- Sports Marketing
- Account Management
- Account Marketing
- Action Sports
- Event Planning
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