Jeff Boedges

About Jeff Boedges

Jeff has spent more than three decades at the volatile intersection of culture and commerce, where brands meet people not as data points but as believers. A veteran of the experiential industry, he built his career not simply producing events, but orchestrating atmosphere — the tension and release of a live moment that lingers after the lights come up.As co-founder and longtime leader of SoHo Experiential, Jeff helped shape a company that treats engagement like performance. For 20+ years, SoHo has produced more than events annually for a dynamic roster of lifestyle brands — immersive environments designed to build social currency in real time. These weren’t activations for activation’s sake, but experiences designed to inspire advocacy, spark organic sharing, and create authentic connection at scale.Never content to stay in one groove, Jeff turned toward the defining tension of our era with Artists and Robots, now completing its first full year. Born during “The Great Inversion” — a time when the tools built to serve us are reshaping us — the company exists to protect brands from homogenization. In a marketplace drifting toward sameness, Artists and Robots imagines a future where human creativity and intelligent systems collaborate with intention. The mission: ensure brands still feel authored, not automated — made by someone, not something.Earlier, Jeff co-founded comp’d, a digital sampling platform that evolved into partner company Vemos Pay. There, the focus shifted to reimagining hospitality through seamless payment solutions, data intelligence, and AI-driven tools that help brands grow across every level of the three-tier system. It’s operational at its core, but driven by the same belief that connection — not transaction — is what ultimately builds loyalty.Beyond his companies, Jeff has helped develop original content including Collecting Dust, a web series spotlighting overlooked spirits brands; The Green Repeal Podcast, exploring marketing in the early cannabis industry; and most recently, serving as supporting producer for SoHo’s In the Unlikely Event.His expertise spans event production, experiential marketing, brand strategy, sponsorship activation, guerrilla marketing, nightlife, market research, strategic development, and the creation of digital and AI-enabled tools.Through it all runs a consistent rhythm: a relentless drive to create and engage. In an era defined by accelerating technology and shrinking attention, Jeff remains focused on building experiences that resonate — immersive, intentional, and unmistakably human.

Experience

1. Founding Partner

   Artists & Robots

   Jan 2025 — Present · NY, US

   I co-founded Artists and Robots, an agency dedicated to blending human creativity with emerging technology to produce innovative experiential and digital work. My role focused on shaping the agency’s vision, building partnerships, and developing projects that connect artists, technologists, and brands. I helped lead strategy, business development, and the creation of collaborative environments where creative experimentation could thrive. Through this work, I contributed to establishing Artists and Robots as a platform for pioneering new forms of art, design, and immersive experiences.

Education

• Missouri State University

  B.S., Marketing

  1987 — 1991

Skills

• Event Planning
• Creative Direction
• Social Media
• Sports Marketing
• Digital Marketing
• Relationship Marketing
• Marketing Management
• Email Marketing
• Online Advertising
• Art Direction
• Guerrilla Marketing
• Integrated Marketing
• Improvisational Comedy
• Account Management
• Social Networking
• Brand Awareness
• Social Media Marketing
• Mobile Marketing
• Brand Development
• Entertainment
• Marketing
• Brand Management
• Marketing Strategy
• Event Management
• Trade Shows
• Experiential Events
• Sponsorship
• Public Relations
• Advertising
• Marketing Communications
• Facebook