Jeff Berke

About Jeff Berke

Jeff has over 20 years of experience in guiding firms in the use of data to drive…

Experience

1. CEO

   Audience Acuity

   Mar 2017 — Present

   Jeff took what he saw as a major gap in data world, and after extensive research, wrote a business plan that resulted in Audience Acuity enabling clients to identify and contextually interact with audiences across channels and devices. The primary use cases the firm supports fall into identity, audience development and audience activation related categories. We manage more than 6 billion data elements describing the online and offline behavior of nearly every adult in America. We make this possible through our deterministic, individual level compiled data assets, which are matched against the most authoritative truth sets for validation, ensuring data is the most accurate and complete data available for the use cases we address. Our clients are predominantly comprised of Fortune 100 brands, Ad Age Top 50 Agencies, SaaS providers, Consultancies and AdTech platforms across all major sectors. In his role Jeff is reponsible for strategy and oversight of the firm and leads all corporate and business development activities.

Skills

• Sales
• Enterprise Software
• Lead Generation
• Digital Strategy
• Salesforce.com
• Multi-Channel Marketing
• Marketing
• Email Marketing
• Account Management
• Marketing Strategy
• B2b
• Marketing Management
• Business Development
• Leadership
• Sem
• Direct Marketing
• Online Advertising
• Interactive Marketing
• Selling
• Online Marketing
• Analytics
• Product Marketing
• Mobile Marketing
• Integrated Marketing
• Database Marketing
• New Business Development
• Strategy
• Digital Marketing
• Strategic Partnerships
• Customer Acquisition
• Direct Mail
• Customer Relationship Management (Crm)
• E-Commerce
• Crm
• Management
• Product Development
• Saas