Jeff Barger

About Jeff Barger

I’m a digital marketing executive who focuses on growing revenue through data, analytics,…

Experience

1. Marketing Consultant

   Marketing Bomb

   Oct 2020 — Present · US

   We help companies establish and execute marketing plans along with building attribution models to ensure their success. Most organizations feel that about half their marketing is effective. I identify which half that is and optimize your campaigns so that 100% of your marketing resources are producing results.In the past 5 years Marketing Bomb has helped businesses enter paid media spaces and has seen leads funnel in that led to growth and revenue. We\'ve also helped companies who have a long history of being in the digital space, change their process and reduce acquisition cost by 95% while improving lead quality.• Produced and managed omnichannel ad campaigns across Facebook, Google Display, Connected TV, and retargeting platforms—creating hundreds of ad groups and thousands of variations.• Campaign featured in Communication Arts Magazine for excellence in healthcare advertising and design.• Increased lead volume 4X at a lower cost for small business clients• Implemented A/B testing protocols for creative, ad copy, and landing page optimization to maximize conversion rates.• Built new and overhauled existing websites to improve user experience and conversion rates.• Created real-time performance dashboards and heat maps for the client teams to support outreach and track campaign ROI.• Campaign featured in Communication Arts Magazine for excellence in healthcare advertising and design.• Increased lead volume 4X at a lower cost for small business clients.