Jeff Amato
Senior Director, Marketing @ICE
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WORK HISTORY
Senior Director, Marketing @ICE
Atlanta, GA, US
Develop and execute comprehensive marketing and creative strategies aligned with business objectives, integrating brand management and marketing technology (MarTech) optimization to ensure consistent messaging and operational efficiency. Oversee budgeting, resource allocation, technical and creative roadmaps, and operational control to maximize ROI while driving brand equity and customer engagement. Lead cross-functional teams—including creative, video, motion graphics, content, web, UX, content, social media, marketing operations, MarTech, and media planning—to drive strategic transformation and deliver impactful, omnichannel marketing experiences that fuel business growth and innovation.
EDUCATION
University of Florida - Warrington College of Business
MBA, Business Administration and Management, General
Florida State University
BS, Advertising
ABOUT JEFF AMATO
Results-driven marketing leader with deep expertise across demand generation, account-based marketing, marketing automation, CRM, paid media, and creative production — including design, video, motion graphics, and web development. A proven builder of large, cross-functional teams who bridges strategy and execution across the full marketing organization, delivering data-driven campaigns that generate pipeline and accelerate revenue growth. Skilled in full-stack MarTech implementation, AI-enhanced marketing operations, product management, and web development, with a track record of architecting scalable systems and integrated programs that improve operational efficiency, deepen customer engagement, and drive measurable business outcomes in complex B2B environments.
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