Jeet Vaishnav
Product Marketing Manager @ASBL
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WORK HISTORY
Product Marketing Manager @ASBL
Homes by ASBL (Society Management App)a. Launched Homes by ASBL in 2 societies residents) with a primary aim to drive awareness & adoptionb. Designed and executed communication campaigns to drive adoption of value-added features and enhance overall user experiencec. Rebranded key customer touchpoints across the handover-to-move-in journey to strengthen brand perception.2. Fresh@(Supermarket)a. Spearheaded marketing and growth initiatives for Fresh@, an in-society retail and quick-commerce supermarket brandb. Designed and executed 20+ resident-facing WhatsApp communications to drive awareness, promotions, and engagementc. Worked on pricing strategy and discounting campaigns to increase revenue, drive higher basket size and AOV
EDUCATION
MICA | The School of Ideas
PGDM-C, Marketing
University of Mumbai
Business Administration and Management, General
ABOUT JEET VAISHNAV
I’m an MBA from MICA with a passion for marketing and branding, backed by a strong…
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