Jeet Vaishnav
Product Marketing @ASBL | MICA’25 | Ex- Bytedance | Ex-Moj
- Role
- Product Marketing Manager at ASBL
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Jeet Vaishnav
I’m an MBA from MICA with a passion for marketing and branding, backed by a strong…
Experience
Product Marketing Manager
Apr 2025 — Present
Homes by ASBL (Society Management App)a. Launched Homes by ASBL in 2 societies residents) with a primary aim to drive awareness & adoptionb. Designed and executed communication campaigns to drive adoption of value-added features and enhance overall user experiencec. Rebranded key customer touchpoints across the handover-to-move-in journey to strengthen brand perception.2. Fresh@(Supermarket)a. Spearheaded marketing and growth initiatives for Fresh@, an in-society retail and quick-commerce supermarket brandb. Designed and executed 20+ resident-facing WhatsApp communications to drive awareness, promotions, and engagementc. Worked on pricing strategy and discounting campaigns to increase revenue, drive higher basket size and AOV
Education
MICA | The School of Ideas
PGDM-C, Marketing
University of Mumbai
Business Administration and Management, General
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