Jeet Patel
Lead Adobe Experience Platform, Journey Optimizer Engineer Developer @Novo Nordisk
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WORK HISTORY
Lead Adobe Experience Platform, Journey Optimizer Engineer Developer @Novo Nordisk
Princeton, NJ, US
AEP Domain Leadership: Led end-to-end AEP domain strategy across XDM schema design, data modeling, data governance, and platform activation — serving as the primary liaison between marketing, architecture, and engineering teams to align platform capabilities with business objectives.Identity Stitching & Real-Time CDP: Architected identity graph strategies using AEP Identity Service, mapping deterministic and probabilistic identity namespaces (ECID, CRM ID, email) to stitch fragmented customer records into a unified, Real-Time Customer Profile — enabling accurate cross-channel personalization at scale.Data Ingestion & Pipeline Design: Designed and oversaw real-time and batch data ingestion pipelines from multiple source systems — including cloud data lakes, CRM platforms, and marketing tools — into AEP, applying schema validation and error-handling best practices to maintain high data integrity.Segmentation & Audience Activation: Built and managed advanced audience segments in AEP using both batch and streaming segmentation, including rule-based, multi-entity, and AI-driven segment definitions. Activated segments downstream into AJO, Adobe Campaign, and third-party ad platforms for targeted omnichannel engagement.AJO Journey Orchestration: Drove AJO journey design and omnichannel activation across email, SMS, push notifications, and in-app messaging — collaborating with marketing and product teams to map customer lifecycle moments to triggered, personalized communications at enterprise scale.Journey Triggers & Event Architecture: Configured and governed AJO journey entry points including real-time event-based triggers, segment qualification, and scheduled audiences.Compliance & Consent Management: Ensured all AJO journeys and AEP data flows adhered to enterprise consent management frameworks and regulatory requirements, applying profile merge policies and suppression logic to respect customer opt-in/opt-out preferences at every touchpoint.
EDUCATION
DeVry University
Master of Business Administration (M.B.A.), Digital Marketing
G.H.PATEL COLLEGE OF ENGG. & TECH. , V. V. NAGAR 011
Bachelor's degree, Mechanical Engineering
California State University, Fullerton
Master's degree, Computer Software Engineering
ABOUT JEET PATEL
I am a Lead Adobe Campaign, Adobe Journey Optimizer (AJO), and Adobe Experience Platform (AEP) Engineer at Novo Nordisk with over seven years of experience driving enterprise-scale, data-driven marketing transformation. I lead the architecture and execution of complex campaign ecosystems that enable personalized, compliant, and measurable Patients and HCPs engagement across channels.I operate at the intersection of technology, data, and business strategy — partnering with senior stakeholders to shape MarTech roadmaps, modernize campaign operations, and set standards for excellence across teams. Known for ownership and execution, I bring clarity to complex challenges and deliver solutions that scale in highly regulated environments.With dual Master’s degrees in Software Engineering (California State University, Fullerton) and an MBA in Digital Marketing (DeVry University), I combine deep technical expertise with commercial acumen. My focus is on building high-impact platforms, empowering teams, and leveraging technology to drive sustainable business growth and long-term digital innovation.
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