Jee K.

About Jee K.

With over a decade of experience in operations and brand development, I currently lead as Director of Operations at 8282, a Korean modern dining restaurant in the Lower East Side. My mission is to create memorable dining experiences while fostering strategic collaborations that elevate brand visibility. By leveraging marketing, public relations, and industry partnerships, I contribute to the restaurant\'s success, aligning with its commitment to innovative cuisine and exceptional service. I thrive in dynamic environments, bringing creative problem-solving and a collaborative mindset to every initiative. At 8282, I have orchestrated impactful marketing campaigns that earned features on prominent platforms like Eater and Infatuation. Within six months of opening, we secured strategic partnerships with organizations such as Capital One and Food Network. These efforts contributed to the restaurant\'s recognition as a Michelin Guide Bib Gourmand recipient. My expertise in marketing, PR, and partnership-building has been integral to 8282\'s growth and industry acclaim.

Experience

1. Director of Brand Development

   The Beautiful People Co., Ltd

   Jan 2012 — Present · Seoul, KR

   Led development and export of children\'s fabric masks to prevent COVID19 by using medical-grade copper fiber as a filter in a market where disposable masks were banned to export. Sold throughout US through e-commerce websites. • Initiated Buy One, Donate One\' mask campaign by creating videos with people in restaurant industry in East Village, disseminating #New York Tough\' message through social media, and providing masks and content to State Government Office• Recommended development of wellness products such as various sports bands, bed sheets, car seats, and medical uniforms utilizing copper fiber has antibacterial and deodorizing benefits. Within 6 months, received patent rights and medical device certificate• Enhanced production flow and working environment to maximize the performance of employees who 30% and more are disabled. Allocated work best fit for each disability, replaced equipment, and planned out collaboration structures. Nominated as Outstanding Firm for Disabled Employment for consecutive years• Led development of amenity kits for Airbnb users during Pyeongchang Winter Olympics for ADO, a basic cosmetic company the Beautiful People invested in when identified Airbnb was going through challenges in marketing. As a result, received K-Design Awards from Korea Tourism Organization

Education

• Columbia Business School

  Master of Business Administration - MBA

• New York University

  Bachelor's degree, Art history and French

  2008 — 2012

• School Year Abroad

  French language and literature

  2007 — 2008