Jed Paulson

About Jed Paulson

Commerce transcends transactions. I build customer-centric growth engines where brand, commerce, and technology converge to deliver revenue, loyalty, and enterprise value.Sharpened by an early consulting foundation at Accenture, I have led businesses at every stage, from startup to hypergrowth and mature global scale. Spanning outdoor, fashion, lifestyle, and toys/games/collectibles industries, I have partnered with founders, boards, and executive teams to unlock growth and operational clarity.EXPERTISE AREAS: Omnichannel commerce (eCommerce/digital/social, retail, wholesale, marketplace) P&L ownership ($150–$750M) Customer experience (CX) optimization Technology and platform leadership (eCommerce, MarTec, ERP, POS, data, digital product) Customer lifecycle and brand growth systems Forecasting, inventory, and operational planning Scaling teams with clarity, trust, and accountabilityAs a builder, operator, and commercial leader, I am drawn to roles that demand vision and execution. I have launched new business models, built digital organizations, reimagined omnichannel commerce, architected loyalty ecosystems, implemented ERP and data platforms, and developed branded communities that drive engagement and loyalty. I care about building organizations where people can do their best work.CAREER HIGHLIGHTS: Positioned companies such as Exploding Kittens for M&A transactions and strategic exits by optimizing costs, margins, organizational design, and product expansion Led enterprise transformations across Rad Power Bikes, Free People, Aritzia, REI, Exploding Kittens, and eBay through ERP, CRM, commerce and MarTech implementations that improved revenue and customer experience Pioneered Free People’s ecommerce-integrated community platform powered by user-generated content Co-invented patented personalization and targeting systems at eBay that later influenced digital strategies at Free People and Aritzia Built and mentored cross-functional teams of up to 300, developing high-performance leadersOTHER COMPETENCIES: Value Creation • Go-to-Market Strategy • Organizational Design • Cross-Functional Leadership • Strategic Planning • Stakeholder Engagement • Board & Investor Reporting • Business Development • M&A Readiness • Change Management • Supply Chain & Operations AlignmentTOOLS: Shopify Plus • Salesforce Commerce Cloud • Oracle Commerce Cloud • Salesforce Marketing Cloud • NetSuite • SAP • Sage Brightpearl • Klaviyo • Attentive • HubSpot • Google Analytics • Snowflake • Redshift • Tableau • Power BI • AWS

Experience

1. Board Member

   Biozyme Advantage

   Jan 2025 — Present

   In November 2025, I joined the board of Canadian startup Biozyme Advantage, an innovator of bio-derived enzymatic cleaners for apparel and technical fabrics to help them perform better and last longer in sports, outdoor activities, or medical applications. The new technology is proven to be more effective at reducing odor, while getting fabrics cleaner and reducing the environmental impact of existing cleaners. Our team is working on private label solutions, raising equity, and establishing DTC and Amazon selling capabilities.

Education

• NOLS

  Semester in Alaska

• University of California, Berkeley, Haas School of Business

  Master of Business Administration - MBA, Entrepreneurship

  2008

• Columbia Business School

  Master of Business Administration - MBA

  2008

• University of Colorado Boulder

  Bachelor of Science - BS, Chemical Engineering, Environmental Conservation emphasis

• University of California, Davis

  Master of Science - MS, Chemical Engineering, Magnetic Nanoparticles emphasis

Skills

• Teradata
• Management
• Entrepreneurship
• Personalization
• Web Development
• Business Analysis
• Segmentation
• Social Media
• Project Management
• Cross-Functional Team Leadership
• Product Management
• Marketing Strategy
• Unica
• Web Analytics
• Customer Relationship Management (Crm)
• Strategy
• E-Commerce
• Enterprise Software
• A/B Testing
• Crm
• Database Marketing
• Digital Marketing
• Mobile Devices
• Direct Marketing
• Product Development
• Analytics
• Public Relations