James Carroll

About James Carroll

Marketing leader with a passion for story telling, audience insight, channel mix and mentorship. My 13+ year career has focused in growth marketing (especially paid media), demand generation and integrated marketing-built on data-first decision making to plan, analyze, measure and optimize marketing campaigns. I have worked as a marketing consultant, within ad agencies and in-house brands at both small (10k employees) organizations. My excitement for marketing comes from creating messaging and programs that solve customer problems and making their professional lives simpler. From the market and consumer research that creates the right message, to the multi-channel marketing plan and content that motivate further investigation into a product and service-I love it all. Specialties: Go to Market Strategy | Audience Research and Insight | A/B Testing | Mutli-Channel and Integrated Marketing | Growth Marketing | Demand Generation | Data Analysis

Experience

1. Global Director Scaled Demand Marketing & Product-led Growth

   Qualtrics

   Sep 2025 — Present · Seattle, WA, US

Education

• University of Washington

  Certificate, Digital Marketing

  2017 — 2017

• University of Utah

  Bachelor's degree, Dual Majors: Marketing | Information Systems

  2005 — 2010

Skills

• Sem
• Multi-Channel Marketing
• Digital Strategy
• Product Management
• Competitive Analysis
• Omniture
• Email Marketing
• Marketing
• SEO
• Data Analysis
• Online Advertising
• Brand Development
• Online Marketing
• Business Development
• Digital Marketing
• Product Marketing
• Account Management
• Social Networking
• B2b
• Social Media Marketing
• Direct Marketing
• Marketing Research
• Marketing Communications
• Facebook
• Leadership
• Secondary Research
• Blogging
• Lead Generation
• Strategy
• E-Commerce
• Web Analytics
• Integrated Marketing
• Google Analytics
• Marketing Management
• Sales
• Adobe Creative Suite
• Strategic Thinking
• Marketing Strategy
• Salesforce.com
• Social Media