Jeanny Chen

Experience

1. Senior Director, Market Research

   Acadia Pharmaceuticals

   Nov 2016 — Present · San Diego, CA, US

   Lead an effective and productive market research team of internal employees and external consultants in a dynamic and fast-paced business environment. • Lead the integration of market data from multiple sources to generate actionable insights that drive business growth. • Lead the collaboration with cross-functional partners to ensure the best outcome and that team decisions are based on accurate and reliable information • Responsible for all market research supporting new product launch, in-line marketing, and business and corporate development. This includes: market mapping, competitive intelligence, unmet medical need assessment, positioning and messaging, target segmentation, physician and consumer promotional campaign development and testing, and life-cycle management (LCM). • Establish the strategic commercial analysis framework for the new product commercialization and planning process, from Phase 1 through and regulatory registration. • Develop and establish the framework for pre- and post-launch key performance indicators (KPI) tracking. • Support the Long-Range-Planning (LRP) and Forecasting with custom designed demand studies. • Grow and lead the market research team organically to meet business expansion; Develop comprehensive project implementation plans and manage budgets and timelines.

Education

• NYU Stern School of Business

  Master of Business Administration (MBA)

  2003 — 2005