Jeannine Booton

About Jeannine Booton

Throughout my career at Agero, I’ve tested ideas, learned quickly, and communicated with a highly-engaged audience. We have tremendous opportunities for growth and reward those who are ambitious, collaborative, and dynamic. We are looking for those that want to be a part of a rapidly transforming business and to be challenged and learn new skills to help us transform the driving experience.OUR GOALSWe create superior customer experiences and strengthen customer loyalty for our clients, while making the roads safer. As marketers we work with a mix of audiences: internal, Auto Insurance and OEM clients, Service Providers in roadside and towing, media, and drivers—our clients\' customers. We have to understand and communicate what matters most to each constituent.MY SPECIALTIES Team Building—figure out what people do best and help them use their strengths. I’m fortunate to have a dedicated team. The Creative Process—dive into complex challenges, understand needs & desires of my audience, develop the message, and visually tell the best story.An Integrated Approach—Creating marketing strategies that are holistic, marrying design, messaging, and user experience.PASSIONSEating while vacationing

Experience

1. Vice President, Corporate Marketing and Communications

   Agero, Inc.

   Mar 2015 — Present · Medford, MA, US

   WHAT I DOMy expertise includes integrated marketing communication, branding, product marketing, direct marketing, customer experience marketing, and social media marketing. I also work with a unique combination of intelligent data and human touch to understand the needs and emotions of my audience. My goals are to create exceptional customer experiences and safeguard consumers on the road.WHO WE AREAgero is the leading provider of software-enabled vehicle & driver safety, security, and information services in the automotive, insurance, and service industries. We protect over 80 million vehicle owners in partnership with leading automotive manufacturers, insurance carriers, and others. We’re trusted by 11 out of the top 15 Insurance companies, and serve 75% of the new passenger vehicles sold in the U.S.WATCH US GROW (We Are Hiring!)We’re in the midst of a major digital transformation. We’re looking for leaders who thrive on change, and who are strategic analytical thinkers, problem solvers, storytellers, collaborators, and team players with a customer-first mindset. Help us lead the future of safe driving. CHECK OUT OUR OPEN POSITIONS Open Positions http://bit.ly/2AADLsh

Education

• Emerson College

  MA, Integrated Marketing Communications

  2006 — 2008

• Northeastern University

  BS, Communication Studies

  1999 — 2003

Skills

• Product Development
• Search Engine Optimization (SEO)
• Outlook
• Strategy
• Public Relations
• Photoshop
• Media Relations
• Product Marketing
• Market Planning
• Brand Awareness
• Crm
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Digital Media
• B2b
• Direct Marketing
• Marketing Management
• Strategic Planning
• Email Marketing
• Interactive Marketing
• Microsoft Word
• Business-to-Business (B2b)
• Online Marketing
• Advertising
• Competitive Analysis
• Corporate Communications
• Public Speaking
• Customer Relationship Management (Crm)
• Web Analytics
• SEO
• Integrated Marketing
• Copywriting
• Social Media
• Brand Management
• Content Strategy
• Marketing Strategy
• Windows
• Marketing
• Marketing Communications