Jeannine Haas

WORK HISTORY

EDUCATION

SKILLS

ABOUT JEANNINE HAAS

Jeannine is a highly accomplished executive with proven success across Fortune 100 and 500 companies. She has a passion for customer centricity and expertise in revenue generation, marketing transformation and general management. Jeannine has been named to Forbes’ 50 Most Influential CMOs, Brand Innovators Top 50 Women in Marketing, and AWNY\'s Working Mothers of the Year lists. Jeannine is the Chief Marketing Officer for Gulfstream Aerospace where she leads the company\'s worldwide strategic marketing function and is a member of the executive leadership team. As Gulfstream\'s brand steward, she leads advertising, branding, event management, media relations and direct marketing across print, digital and social. Prior to joining Gulfstream, Jeannine was Chief Marketing Officer for Avis Budget Group serving as the company\'s primary marketing leader and GM of eCommerce. During her tenure, she led a successful marketing transformation marked by global rebranding, innovative digital marketing/acquisition strategy, bold and award-winning advertising, eCommerce channel optimization, and launch of the Company’s first integrated CRM system and points-based loyalty program.Previously, Jeannine enjoyed a highly successful 12 year career with American Express, where she held a number of senior Marketing positions across Product Management, Business Development, Acquisition, Strategic Planning, Loyalty and Customer Marketing. During her tenure, she was honored with the Company’s most prestigious award for exemplary leadership and performance.She began her career at Ford Motor Company where she held a variety of marketing and business development positions. While there, she was awarded the Company’s highest marketing honor for the launch and implementation of a game-changing business development initiative. Jeannine earned a BS in Marketing and Business from the State University of New York at Oswego and an MBA from the University of Michigan.