Jeannie Novak
Sr Manager, Amerispeak Communications @NORC at the University of Chicago
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WORK HISTORY
Sr Manager, Amerispeak Communications @NORC at the University of Chicago
Chicago, IL, US
Lead strategic communications and marketing for AmeriSpeak, NORC’s flagship probability-based research panel, including Teen Omnibus, Foresight 50+, Amplify AAPI, and ChicagoSpeaks. Act as primary liaison between research teams and external audiences to ensure clarity and impact.Built and executed a comprehensive lead-generation strategy with data cleanup, persona-driven outreach, and segmentation for academic and government audiences, streamlining pipeline management and improving conversion rates. Launched AmeriSpeak’s first automated, persona-based email campaigns, increasing open rates by 20% and click-through rates by 144% YoY, driving qualified leads to Business Development.Directed development and promotion of long-format insight reports, including AI Adoption and AAPI Cross-Industry Reports, using gated landing pages and targeted outreach across email and social channels to boost downloads and lead capture.Established AmeriSpeak’s LinkedIn presence and built consistent visibility across LinkedIn and X with a content calendar and engagement strategy, elevating brand awareness. Initiated and managed OmniBites, a thought leadership series based on timely Omnibus findings, achieving 9,350 impressions across 35 posts, 614 engagements, a 6.6% engagement rate, and 252 post link clicks.Oversaw AmeriSpeak website redesign and migration to NORC.org, improving user experience and reducing operational costs. Produced tailored collateral and event materials, including presentations, signage, and digital assets. Ghostwrote thought leadership articles and expert viewpoints for senior leaders, strengthening industry presence.Manage communications budget and resources, reallocating funds to high-impact initiatives and preparing for team expansion while implementing cost-saving measures without sacrificing quality.
EDUCATION
University of Illinois Urbana-Champaign
Bachelor of Science (B.S.), Broadcast Journalism
University of Illinois Urbana-Champaign
Broadcast Journalism, History Minor, English Specialization
SKILLS
ABOUT JEANNIE NOVAK
Senior marketing and communications leader who turns data into strategy, storytelling, and measurable growth. At NORC’s AmeriSpeak, I connect rigorous, probability-based research with the audiences who need it most through integrated brand, thought leadership, and lead generation strategies, leading cross-functional campaigns that drive visibility and engagement.My career path has taken me from the adrenaline of a TV newsroom to the corporate world of global market research and now to survey science at NORC. Along the way, I’ve honed my skills in strategy, storytelling, and execution, making complex information not only clear but also compelling.I thrive on turning charts into stories, reports into campaigns, and yes, even puns into punchlines (because communications should engage as well as inform).
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