Jeannie Rasor Griffin
Founder & Principal Lane 33 Consulting | Fractional CPO | Driving Product-Market Fit, Growth Strategy & Successful Exits
- Role
- Board Member at Productcamp Austin
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Jeannie Rasor Griffin
I work with SaaS and technology-driven organizations as a Fractional Chief Product Officer, helping leadership teams unlock growth, sharpen focus, and create enterprise value. My approach is grounded in partnership — providing executive-level product strategy while remaining flexible to meet companies where they are.I bring deep expertise in:•Defining Ideal Customer Profiles (ICP) and market segmentation to drive GTM effectiveness.•Crafting market positioning statements that resonate with target buyers.•Conducting comprehensive competitive analyses and TAM evaluations to size opportunities.•Building ROI-driven product strategies that justify investment and guide prioritization.•Implementing feedback loops and product processes that align product, sales, and customer success.•Analyzing client retention drivers to strengthen long-term growth.My engagements span Fintech and SaaS companies at varying stages of maturity, from early product-market fit to scaling operations. I have also advised leadership teams preparing for acquisition — work that has contributed to two successful company exits.I thrive on bringing clarity to complex markets, aligning organizations around product strategy, and driving measurable business outcomes.
Experience
Board Member
Aug 2025 — Present · Austin, TX, US
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