Jeannie Tharrington
Senior Director, Communications Global Olympic and Paralympic Partnership at Procter & Gamble
- Role
- Senior Director, Communications, Global Olympic and Paralympic Partnership at Procter & Gamble
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
Experience
Senior Director, Communications, Global Olympic and Paralympic Partnership
May 2018 — Present · Cincinnati, OH, US
In this senior Communications leadership role, I define and execute the communications strategy for our Olympic and Paralympic partnership. Collaborating closely with the International Olympic Committee and the International Paralympic Committee, I empower P&G brands and markets to maximize the impact of our sponsorship to drive value creation with our retailers. My role encompasses strategic planning, brand activation, issues management and performance measurement, ensuring that our communications resonate with diverse global audiences while showcasing our commitment to serve athletes, families and fans around the world. I provide executive communications support to senior company leaders including speech writing, media relations and strategic counsel. During my time in this assignment, I also led both internal and external executive communications for our North America President, a recognized thought leader in gender equality in the workplace. Additionally, I led an effective Communications team of 7 employees who managed our: 1) North America Sports Communications strategy, leveraging the cultural relevancy of sports properties to enhance our engagement with key audiences, 2) scaled influencer marketing capabilities, and 3) credentialing strategies to enroll healthcare professionals for brand claims. This multifaceted work has allowed me to drive impactful communications that align with P&G’s values and business goals.
Education
Xavier University
BA, Public Relations/Spanish
1995 — 1999
Skills
- Corporate Communications
- Integrated Marketing
- New Media
- Video Production
- Entertainment
- Public Relations
- Brand Management
- Media Relations
- Advertising
- Digital Media
- Television
- Consumer Products
- Strategic Communications
- Sponsorship
- Marketing Communications
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