Jeannie Garcia

Copywriter @MGM Resorts International

Las Vegas, NV, US

January 2017 - Present: I started my role with a focus on website writing, digital marketing tasks, blogging and contributing to social media campaigns and video. Currently, I write marketing copy for various print and digital collateral. I also collaborate with graphic designers, art directors and account executives on exciting campaigns, brainstorm sessions, brand concepts and other creative strategies. April 2013 - July 2015: In my digital content editor role, I researched and wrote for Caesars Entertainment\'s Total Vegas Blog and online reviews for Caesars Entertainment properties nationwide. I worked closely with the in-house SEO department for keyword strategies and brainstormed with PR and social media teams for story ideas, specifically in the Las Vegas market. I also collaborated with the merchandising and creative teams to produce copy for online campaigns and promotions. I contributed to the launch of Caesars Suites by touring multiple hotel rooms and creating all of the room description copy. I also helped launch both The Linq and The Cromwell hotel sites by supplying copy for the multiple venues within each property.