Jeanne Storck
Content Strategy, UX Content Design, ex-Meta, ex-Shopify
- Role
- Senior Content Strategist at Asana
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
Experience
Senior Content Strategist
Dec 2022 — Present
Translated complex product capabilities into clear, cohesive narratives across Asana.com- Created product taxonomy that shaped site IA and supported ongoing feature expansion- Drove content strategy for 30 new product pages, increasing 2% QoQ growth in trial signups- Developed unified navigation across Asana.com and subdomains to extend user journeys- Designed IA for a new Help Center during a complex Zendesk-to-Salesforce migration- Led multiple content experiments for pricing page, delivering measurable revenue gains.
Education
University of California, Berkeley
BA, Comparative Literature
Skills
- Interactive Advertising
- Copy Editing
- Content Delivery
- Content Management
- Web Content Writing
- User Research
- Editorial Calendars
- Advertising
- Blogging
- Search Engine Optimization (SEO)
- Usability Testing
- Writing
- Editing
- Copywriting
- User Experience
- Content Strategy
- Content Auditing
- Interaction Design
- AI
- Competitive Analysis
- Information Architecture
- Natural Language Processing
- User Scenarios
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