Jeanne Schryver Turbow

Senior Account Director @Kcrw

Los Angeles, CA, US

Represent KCRW/NPR for local advertising for all broadcast, digital and event opportunities. Work with client\'s to create and manage strategic campaigns, including building out the creative, performance tracking, and budget management. Manage existing accounts such as Live Nation, AEG/Goldenvoice, USC and City National Bank. Strengthened relationships and increased annual investments by 20% year over year. Relied on market analysis and data-driven insights to prospect new clients using social media, leads and cold calling. New business wins include 3 Day Blinds, The Los Angeles Film School, SOKA Performing Arts, Occidental College, Cabrillo Aquarium. New business totals over exceeding 16% of my annual goal. Create custom sponsorship opportunities and customer experiences through annual tentpole events. Manage clients at events to ensure all assets are secured.