Jeanne Fernando

Product Marketer @Populus Empowerment Network

Chennai, IN

Designed UI/UX wireframes and user flows for mobile applications and digital products- Developed customer personas, market segmentation, and positioning strategies for product launches and marketing campaigns- Created sentiment analytics dashboards using social listening tools to monitor brand perception and customer feedback- Built and managed influencer partnerships and brand ambassador programs to drive organic engagement and community growth- Optimized conversion funnels and improved user onboarding by analyzing drop-off points- Produced video marketing content and campaign assets aligned with market trends and audience insights- Enhanced SEO performance and organic traffic through keyword research and content marketing optimization- Led cross-functional collaboration with product, design, and sales teams for go-to-market strategy execution- Executed integrated marketing campaigns including BTL activations to drive user acquisition and customer retention- Analyzed customer journey mapping, engagement metrics, and product adoption to inform strategic decisions.