Jeanne Cotton

About Jeanne Cotton

Passionate about the production of high-impact TV content, I have spent nearly 30 years as a TV Content Research Executive, leading the creation and implementation of viewer insights for prestigious program outlets. Throughout my career, I have honed my skills in audience research, market analysis, content development and team innovation.Currently, I serve as Senior Vice President of Audience & Content, Research and Insights for Warner Bros. Discovery, providing thought leadership on behavioral trends, creative methodologies, interdepartmental best practices, and both qualitative and quantitative research. I directed content research teams that included up to 18 members across Warner Studios, TNet Cable Networks and HBOMax, focused on optimizing the Warner Bros. content ecosystem workflow and partnership communication.

Experience

1. Senior Vice President, Audience & Content, Research and Insights

   Warner Bros. Discovery

   Jun 2000 — Present · Burbank, CA, US

Education

• The College of New Jersey

  Bachelor's degree, Political Science and Government

  1988 — 1992

Skills

• Ratings Interpretation and Analysis
• Audience Analysis
• Audience Measurement
• Digital Marketing
• Customer Insight
• Advertising
• Primary Research
• Media Research
• Digital Strategy
• Social Media Marketing
• Quantitative Research
• Marketing Research
• Focus Groups
• Management
• Media & Entertainment
• New Media
• Analytics
• Television
• Analysis
• Film Production
• Social Media
• Comscore
• Qualitative Research
• Broadcast
• Nielsen
• Online Focus Groups
• Ratings