Jeanne Chatfield
Director, Direct Mail Strategy and Team Lead @Healthy Directions
Washington, DC, US
EMAILS
j••••••••@healthydirections.com
MOBILE NUMBERS
+14•••••••88
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WORK HISTORY
Feb 2019 — Present
Director, Direct Mail Strategy and Team Lead @Healthy Directions
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Bethesda, MD, US
EDUCATION
1981 — 1985
The Catholic University of America
BA, Financial Mangement and Economics
SKILLS
Brand DevelopmentSegmentationAnalyticsSemMulti-Channel MarketingB2b MarketingCustomer RetentionRetailDirect MarketingWeb AnalyticsIntegrated MarketingMarketing StrategyMarket PlanningE-CommerceOnline MarketingCrmAdvertisingAffiliate MarketingInteractive MarketingLead GenerationCustomer AcquisitionCreative DirectionDirect MailEmail MarketingPpcGoogle AnalyticsForecastingCatalogsLeadershipOnline AdvertisingDigital MarketingRelationship MarketingDatabase MarketingMarketingMobile Marketing
ABOUT JEANNE CHATFIELD
An experienced multi-channel direct marketer with a diverse background in the business-to-consumer market. Actively develops and employs analytics to create strong strategic marketing plans that lead to increased retention of existing customers and acquisition of new customers. Expertise in database marketing, CRM, list segmentation, testing, budgeting/forecasting, multi-channel marketing, and paper and print buying.
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