Jeanne Abella
Brand Strategy & Creative Direction at SHRM
- Role
- Senior Brand Specialist at SHRM
- Location
- Reston, VA, US
- LinkedIn followers
- 500 followers
About Jeanne Abella
The responsibility of a storyteller is to make information and perspectives accessible, expanding audiences’ understanding of the world and one another. Telling brand stories through creative direction, visual identity, omnichannel campaigns, experiential marketing and thought leadership. Background in corporate affairs, future of work, consumer and enterprise tech, international development, sustainability, and resilience. Lover of the arts. Sometimes I do design and photography.
Experience
Senior Brand Specialist
Sep 2024 — Present
Award-winning creative campaigns, brand architecture, audience-centric strategy, and all things visual identity across SHRM’s global brand ecosystem.Ensuring a cohesive brand experience through all audience touchpoints across a complex brand ecosystem. Training generative AI creative tools in organizational tone, voice, and brand compliance. Positioning SHRM as the trusted authority on the issues and innovations impacting today’s evolving workplaces.
Education
George Mason University
Bachelor of Arts (B.A.), Communications and Graphic Design
2015 — 2019
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