Jean-Michel Boujon
Brand-Led. Data-Driven. Revenue-Focused.
- Role
- Chief Marketing Officer at Noovo
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Jean-Michel Boujon
Jean-Michel Boujon is a growth-driven executive operating at the intersection of brand, performance, and product. He builds and scales companies by rethinking how they are positioned, marketed, and distributed, turning vision into measurable impact.With a career spanning marketplaces, mobility, e-commerce, and premium consumer products, Jean-Michel has led marketing organizations through rapid growth, international expansion, and category disruption. He combines analytical rigor with creative ambition, believing that the strongest brands are built where storytelling and performance meet.Today, he focuses on transforming legacy industries with modern go-to-market strategies, community-driven distribution, and bold brand thinking, building businesses that don’t just grow, but redefine their space.
Experience
Chief Marketing Officer
Feb 2026 — Present · US
Noovo is reimagining how RVs are designed, built, marketed, and distributed, drawing inspiration from modern architecture and the way people actually want to live and travel today.My focus is on turning Noovo into a category-defining brand- Building a bold, design-led brand people believe in- Creating demand through storytelling, performance, and community- Rethinking go-to-market and distribution in a legacy industry- Designing a premium ownership journeyThis is about more than RVs. It’s about freedom, craftsmanship, and building a brand that customers don’t just buy but proudly belong to.If you’re excited by category creation, challenging legacy industries, or building something truly different, let’s connect.
Education
BSB - Burgundy School of Business
Master, Finance
2000 — 2004
Nottingham University Business School
Master's, International Marketing
2001 — 2002
Skills
- Product Marketing
- Social Media Marketing
- Web Analytics
- Integrated Marketing
- Strategic Partnerships
- Strategy
- E-Commerce
- Online Marketing
- Online Advertising
- Analytics
- Viral Marketing
- Affiliate Marketing
- Marketing Research
- Multivariate Testing
- Crm
- Ppc
- Mobile Marketing
- Lead Generation
- Google Adwords
- Social Media
- Customer Acquisition
- SEO
- A/B Testing
- Digital Media
- Segmentation
- Management
- Mobile Devices
- Marketing
- Brand Management
- User Experience
- B2c
- Marketing Strategy
- Sem
- Multi-Channel Marketing
- Leadership
- Conversion Optimization
- Entrepreneurship
- Digital Strategy
- Email Marketing
- Start-Ups
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