Jean-Marc Petit
Account Manager @Cvs Media Exchange Cmx
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WORK HISTORY
Account Manager @Cvs Media Exchange Cmx
Focus on client retention, growth, renewal and satisfaction:• Lead strategic account management and performance oversight for Health & Wellness advertisers, managing end-to-end digital media campaigns from kickoff through wrap-up.• Own Brand, Tentpole, and In-Store Digital campaigns, driving $6M in advertiser revenue (Q2–Q4 2025) through optimized media strategies and upsell opportunities.• Develop media recommendations and audience targeting strategies aligned with supplier business objectives and full-funnel KPIs.• Serve as the primary liaison for supplier communications, managing approvals, creative revisions, and performance education.• Partner cross-functionally with Sales, I&S, Creative, Clinical, Legal, Ad Ops, and Billing teams to ensure seamless execution and accurate delivery.• Lead campaign performance reviews (CPRs), delivering actionable insights, optimization strategies, and post-campaign wrap-ups.• Support monthly billing processes and maintain Salesforce campaign tracking to ensure accurate reporting and revenue attribution.
EDUCATION
Baruch College
BBA, Marketing & Advertising, Psychology
SKILLS
ABOUT JEAN-MARC PETIT
Dynamic and results-driven Senior Digital Account Manager with 10+ years of experience in digital marketing and advertising, media planning, and account management. Expertise in leading multi-channel campaigns, fostering client relationships, and leveraging data-driven strategies to optimize performance and exceed revenue targets. Adept at collaborating cross-functionally to deliver seamless execution and impactful business outcomes. Passionate about combining innovation, storytelling, and analytics to align digital strategies with organizational goals.
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