Jeanine M. Kent

About Jeanine M. Kent

Strategic and energetic growth marketing leader with 20 years’ experience developing comprehensive solution and service marketing programs that deliver business outcomes. Exceptional relationship builder who earns executive stakeholders’ trust, cultivates strong connections with ecosystem partners, and inspires global teams. Passionate about working with teams to launch and manage programs from inception to success with a unique blend of strategic vision and disciplined execution.In advancing management roles, developed and executed integrated marketing initiatives that have supported Accenture Interactive’s journey from an in-house incubator to becoming Accenture Song—a $20 billion global business, creative and technology powerhouse, and Ad Age’s largest and fastest growing digital agency for seven years running.

Experience

1. Global Marketing Lead, Commerce Services

   Accenture Song

   Sep 2019 — Present · Charleston, SC, US

   Marketing lead for Accenture Song’s newly developed global commerce practice by evolving the operating model, selecting the team, and creating the marketing plan—all to fuel ambitious revenue goals. Marketing approach was designed to gain leadership voice in the market, credibility with clients, and internal awareness. Delivered:Marketing Strategy: Rewired marketing strategies and operating models to support business and sales goals generating billions of dollars in new business growth collectively. Thought Leadership: Produced thought leadership campaigns to position Accenture’s and luminaries’ expertise on critical issues, generating Tier 1 media coverage and building credibility that was instrumental in closing several high-profile deals. Events: Developed event strategies with the goal of building brand awareness and customer acquisition. Partnership Marketing: Created innovative ecosystem marketing approaches, building meaningful partnership marketing programs with industry leaders such as - Adobe, Salesforce, Shopify, Sprinklr, Optimizely,and Ideoclick to strengthen marketing and event strategies.Acquisitions: Directed 15+ acquisitions from due diligence through close, brand transfer, and integration. Sales Support: Enabled sales through creating assets designed to foster client conversations and generate new opportunities through pitch decks, videos, and collateral material.Analyst and Media: Cultivated a strong relationship program to build awareness with key influencers, resulting in category leadership positions and media coverage in target publications.Digital Marketing. Created digital marketing programs through website development and social media amplification. Leadership: Realigned teams, reinvented operations, and created new programs designed to truly differentiate Accenture Song in the market.

Skills

• Leadership
• Marketing Communications
• Public Relations
• Internal Communications
• Press Releases
• Program Management
• Email Marketing
• Digital Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Integrated Marketing
• Strategic Planning
• Online Advertising
• Social Media Marketing
• Training
• Strategy
• E-Commerce
• Advertising
• Product Management
• Online Marketing
• Product Marketing
• Management
• Lead Generation
• Vendor Management
• Marketing