Jeanine Thurston
Head of Marketing & Creative / CMO / Professional Photographer & Content Director
- Role
- Head of Marketing & Creative at The Colorado Group, Inc
- Location
- Boulder, CO, US
- LinkedIn followers
- 500 followers
About Jeanine Thurston
With over seven years as Head of Marketing & Creative at The Colorado Group, Inc, I bring expertise in brand storytelling and stakeholder relations. My work focuses on data-driven marketing strategies, ensuring cohesive campaigns that align with organizational goals and resonate with target audiences across diverse platforms. By fostering collaboration with IT teams and external vendors, I empower seamless execution of innovative initiatives while maintaining brand standards. Through visionary leadership, I guide creative teams to deliver consistent, impactful marketing outputs that drive operational success and market growth.In addition to her marketing leadership, Jeanine brings a professional photography background enabling her to elevate brand storytelling through original, high-impact visual content. This unique blend of strategy and creative execution allows for more cohesive, authentic campaigns across digital and experiential channels.
Experience
Head of Marketing & Creative
Oct 2018 — Present · Boulder, CO, US
Spearheaded comprehensive market and industry research to formulate data-driven marketing strategies, boosting brand visibility and driving significant market penetration.• Led end-to-end creative processes, transforming marketing objectives into cohesive campaigns that effectively resonated with target audiences across multiple channels.• Collaborated cross-functionally with teams such as IT and external vendors to ensure the seamless execution of innovative marketing initiatives, driving operational efficiency.• Provided visionary leadership to the creative team, overseeing the development of marketing collateral and ensuring consistency with brand standards and visual communication guidelines.• Acted as a key liaison with senior management, presenting marketing strategies and solutions that aligned with broader organizational objectives, securing executive buy-in and support.• Managed marketing budgets effectively, optimizing resource allocation to maximize ROI and deliver on strategic goals while ensuring cost-effective campaign execution.• Utilized advanced analytics and performance tracking to refine campaigns, delivering actionable insights that continuously optimized marketing outcomes and improved overall strategy.
Education
University of Wisconsin-Superior
Bachelor of Science - BS, Social Psychology / Consumer Behavior
University of Wisconsin-Superior
Bachelor of Science (BS), Design and Visual Communications, Photography
University of Phoenix
Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services
Skills
- Product Marketing
- Business Management
- Social Networking
- Consumer Behaviour
- Social Media Marketing
- Content Marketing
- Project Management
- Retail Management
- Commercial Photography
- Adobe Photoshop
- Adobe Creative Suite
- Direct Marketing
- Small Business
- Marketing Management
- Customer Service
- Email Marketing
- Visual Arts
- Social Marketing
- Strategic Content Development
- Photography
- Brand Development
- Social Media
- Wedding Photography
- Digital Photography
- Consumer Relations
- Advertising
- Event Planning
- Leadership
- Graphics
- Event Photography
- Consumer Marketing
- Trade Shows
- Online Advertising
- Marketing
- Market Planning
- Photography Director
- Graphic Design
- Event Management
- Online Marketing
- Content Development
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