Jeanine Ridenour

About Jeanine Ridenour

With over eight years of experience as Sr. Manager of Digital Marketing at SageSure, I…

Experience

1. Sr Manager Digital Marketing

   SageSure

   May 2017 — Present

   Create and execute the digital marketing strategy (B2B) for the largest managing general underwriter (P&C insurance) in the U.S-Create, manage, optimize and report on marketing campaigns on LinkedIn, Facebook, El Toro, Google Ads, and other advertising platforms-Lead multiple redesigns of SageSure.com to include a modern UI, optimized UX and a refreshed brand concept-Implement Widen Collective Digital Asset Manager (DAM) as well as other key technologies such as Hootsuite for cross-functional team utilization-Develop and deliver a Digital Marketing Seminar program to aid producers in growing their agency digitally-Manage a 3-person digital marketing team that supports all strategy and communications projects including email communications, social media, A/B tests, in-app messaging, and marketing campaigns-Provide SEO support to the communications team as well as regular SEO audits of SageSure.com-Provide leadership and direction to the content marketing team in order to increase brand visibility and drive visitors to SageSure.com-Responsible for the management of SageSure’s online reputation on review platforms such as Google, Facebook, and Clearsurance, including active solicitation of reviews and collaboration with the CX team to improve customer experience-Build and manage relationships with 3rd party vendors to support SageSure’s in-house team-Designed and built a marketing KPI dashboard in DOMO to unify marketing data across the all marketing channels.

Education

• University of Illinois

  Elementary Education, Mathematics/Spanish