Jeanette Morris

About Jeanette Morris

I am a creative and dedicated full-stack marketer with over 10 years of experience in marketing and communications. I have experience in business process outsourcing, publishing, e-commerce, cybersecurity, SaaS, technology and non-profit industries. I specialize in the strategic positioning, creative development and execution of targeted integrated direct-to-consumer (DTC/B2C) marketing campaigns. My most recent experience includes managing a marketing budget, and a team of internal and external remote creatives, providing branding and creative direction, implementing omnichannel digital marketing campaigns and overseeing social media strategy. An alumna of Florida International University, located in Miami, FL, I obtained my B.S. in Communications and an M.B.A. in Marketing. I have since further developed my craft by obtaining certifications in Google Analytics, Google Ads, Facebook Marketing, Instagram Marketing, and SQL. Always one to give back to the community; I currently volunteer as Marketing Director for a nonprofit that mentors young ladies. In this role, I manage a team of marketing volunteers in the areas of social media, website management, graphic design, and content marketing. Specialties: Digital marketing strategy, Adobe Analytics,Apple Seach Ads, Google Analytics Certification, Facebook Marketing, Instagram Marketing, Photoshop, Dreamweaver, Illustrator, CSS, HTML, WordPress, Pardot, HubSpot, Click Dimensions, HootSuite, Unbounce, Tableau, SQL, Consulting, Influencer Marketing Feel free to reach out if you want to discuss marketing, technology/fintech or if you are a yogi.

Experience

1. B2c Growth Marketing Manager

   Keeper Security, Inc.

   Sep 2022 — Present

   Implementing full-funnel, multi-channel consumer user acquisition strategy and managing impactful marketing campaigns to acquire new free consumer users and convert them to paid users • Improving and optimizing channel KPIs such as install volume, user registrations, actual annual revenue (ARR), lifetime value (LTV), customer acquisition cost (CAC) and LTV:CAC ratios • Launched influencer program including finding the influencer management platform, sourcing influencers, building influencer campaigns, reviewing videos, creating custom promo codes and landing pages and managing payments • Managing internal resources, and external agency partners, to execute and optimize digital (Email, Paid Media, Apple Search Ads) and traditional (OTT/CTV, OOH) marketing campaigns • Managing discount promotions including emails, social and organic ads, website, landing pages and reporting • Writing, designing, building and deploying weekly emails, via Braze, to Free and/or Paid Users Keeper\'s products are the highest-rated in the industry across G2, Trustpilot, PCMag and U.S. News & World Report. For the last several years, Keeper has received several InfoSec Awards from Cyber Defense Magazine for its cybersecurity enterprise software. Keeper is SOC 2 and ISO 27001 certified and FIPS 140-2 validated and Keeper is the only enterprise password management solution listed on the FedRAMP marketplace. Keeper is backed by Insight Partners, a leading venture capital and private equity firm with $90b AUM.

Education

• Florida International University

  Master of Business Administration (M.B.A.), Marketing

• Florida International University

  Bachelor of Science (B.S.), Communications