Jeanette Gerger

About Jeanette Gerger

Strategic Marketer with 15 years of experience with world-class consumer packaged goods…

Experience

1. Marketing Lead, Barilla for Professionals Usa

   Barilla Group

   Jun 2019 — Present

   Proven track record of launching innovation and leading cross-functional teams to respond to market conditions and customer needs in an agile environment with accelerated timelines (14 months from concept to launch) – Barilla Frozen (2021), Barilla Lasagne Chef (2022), and Barilla Legume in Bulk (2022)- Led marketing team to a 36.4% market share in Foodservice in Oct ‘22 – highest levels since joining in 2019, working directly with Sales to close the volume and value share gap, and diversify business in the Commercial space - Successfully developed and enhanced ongoing National Pasta Month promotions (now in its 4th year); born during CV-19 to give operators a reason to celebrate pasta this leverages digital programming and tools, customized operator initiatives, and engagement across operators and consumers with paid and earned media - Continuous advocate of Foodservice as a channel for innovation by collaborating with Retail Brand and PR teams on new product launch Al Bronzo at Nordstrom Restaurants - Lead Global projects that expand Barilla’s reach into new channels and revenue streams – Dark Kitchens with Reef and LSG, a new global website focused on services, and migrating to the New Visual Identity in the Americas region - Passionate member and contributor of Alleanza and Balance ERGs – mentoring employees, facilitating challenging conversations through literature, and infusing curiosity and acceptance of different cultures

Skills

• Powerview
• Powerpoint
• Word
• Excel
• Outlook
• Microsoft Excel
• Microsoft Word
• Quickbooks