Jeanette Pate

About Jeanette Pate

Jeanette Pate is a seasoned Digital Marketing professional with 13 years of experience specializing in paid search. She has built a robust track record of driving impactful growth for enterprise-level accounts, managing significant advertising budgets. Throughout her career, Jeanette has led high-performing teams of experts dedicated to delivering measurable results in highly competitive markets.Jeanette possesses a deep technical knowledge of paid search, moving beyond high-level strategy to master the intricate mechanics of campaign architecture and algorithm behavior. She is a proponent of the modern marketing landscape, expertly leveraging AI and machine learning to uplevel performance, automate bidding efficiencies, and uncover predictive insights that stay ahead of market trends.Her career is defined by a passion for data-driven strategies and fostering collaborative environments that empower teams to exceed their goals. Whether developing holistic digital marketing strategies or driving complex cross-channel integrations, she is committed to aligning marketing investments with business objectives and maximizing ROI. Jeanette takes pride in leading her team with empathy and building client partnerships through trust and consistency.Key Highlights13+ Years of Expertise: A deep focus on the digital landscape and high-impact paid search campaigns.AI & Technical Mastery: Advanced proficiency in leveraging AI-driven tools and technical optimizations to scale performance and efficiency.Enterprise Budget Management: Extensive experience overseeing campaigns with multi-million-dollar annual spends.Leadership & Mentorship: Proven skills in guiding and mentoring teams to consistently exceed performance goals.Strategic Problem Solver: An analytical approach that combines creative thinking with data-driven insights to boost campaign performance.Jeanette is always eager to connect with like-minded professionals to explore how digital innovation and AI can continue to propel business growth.

Experience

1. Associate Director

   Razorfish

   Oct 2023 — Present · New York, NY, US

   I lead a high-performing team of paid search professionals, driving growth through strategic oversight and a culture of data-driven optimization. My leadership approach is rooted in empathy, which allows me to build resilient teams and long-term client partnerships grounded in trust and consistent results.Key Impact Areas:Strategic Innovation: Developing forward-thinking search strategies and managing multi-million-dollar budgets to maximize ROI.Analytical Excellence: Leveraging advanced analytics to refine performance and pioneer new testing methodologies.Cross-Functional Synergy: Partnering across departments to ensure brand alignment and seamless campaign execution.Stakeholder Visibility: Delivering actionable insights and performance reporting to key leadership.

Education

• Mercer University

  CLA, Double Major in Philosophy and English (Literature)

  2006 — 2010

Skills

• Social Media
• Writing
• Collateral Writing
• Grant Writing
• Editing
• Web Design
• Photography
• Video
• Copywriting
• Financial Services
• Blogging
• Marketing Communications
• Magazines
• Content Management
• Wordpress
• Web Content
• Copy Editing
• Newsletters
• Content Strategy
• Internal Communications
• Advertising
• SEO
• Facebook
• Social Media Marketing
• Online Marketing
• Social Networking
• Press Releases
• Cms
• Creative Writing
• Proofreading
• Media Relations
• Journalism
• Editorial
• Public Relations
• Technical Writing
• Ap Style
• Corporate Communications
• Brand Development
• Strategic Communications
• Speech Writing