Jeanette Tropp-Tanner
Digital Marketing Specialist with Antylia Scientific I Marketing & Design I Mom on the Move I Tea Connoisseur
- Role
- Digital Marketing Developer at Zeptometrix
- Location
- Hershey, PA, US
- LinkedIn followers
- 500 followers
About Jeanette Tropp-Tanner
I am a storyteller with 8 years of experience leading marketing initiatives, product…
Experience
Digital Marketing Developer
Dec 2022 — Present
Market Leader in Certified Reference Materials• Generated $2M in revenue through targeted marketing initiatives within the first 3 quarters of 2023.• Achieved $48K in revenue, surpassing our team goal within the first 23 days of Q1 in 2024.• Collaborated in the successful launch of the 2024 Summertime Sale, driving revenue growth through targeted paid social and PPC campaigns.• Produced, edited, and launched the Diagnostics Decoded podcast.• Analyzed site traffic and conversion rates to drive engagement.• Developed and executed conversion improvement strategies to maximize eCommerce revenue.• Crafted compelling PPC ads for annual campaigns, significantly increasing conversions by 11x.• Managed third-party advertising to enhance brand visibility.• Designed graphics for digital & print (e.g. sell sheets, brochures, etc).• Collaborated with global EMEA and APAC teams to elevate marketing engagement.• Led cross-functional teams to deliver six scientific webinars on PFAS, cannabis testing, and food safety, managing logistics and speakers to achieve a 35% attendee rate.• Expanded skillset beyond core analytical responsibilities by incorporating marketing diagnostic tools and materials to deepen cross-functional knowledge and support strategic decision-making.
Education
Lebanon Valley College
Bachelor’s Degree
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