Jeane Baltzell
Digital Marketing & Paid Media Strategist @Spiner
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WORK HISTORY
Digital Marketing & Paid Media Strategist @Spiner
I work in strategic paid media management, leading performance-driven campaigns focused on qualified lead generation, acquisition, and cost efficiency. I manage campaigns across Meta Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads, with additional support in Google Ads when needed.Key responsibilities:• Strategic planning and full campaign structure setup.• Daily performance analysis with emphasis on metrics such as:CPC, CPM, CPL, CPA, CPI, CTR, Frequency, Conversion Rate, Lead Quality• Creation of strategic briefs for creatives and video assets.• Ongoing optimization to improve CPL, CTR, relevance and conversion efficiency.• Technical setup: Pixel, SDK, Conversion API, Tag Manager, UTMs and CRM integrations.• Opening, organizing and standardizing new ad accounts and assets.• Development of analytical reports with insights and strategic recommendations.• Market research, audience analysis and opportunity mapping.• Collaboration with internal design, content and client service teams for full-funnel execution.Focused on scalability, efficiency, data-driven decisions and consistent performance improvement.
EDUCATION
Estácio
Pós-Graduação , Gestão Estratégica de Marketing e Vendas
UniFTC
Graduação ( Completa) , Comunicação Social Publicidade e Propaganda
SKILLS
ABOUT JEANE BALTZELL
I am a Paid Media Specialist with expertise in Meta Ads, Google Ads, LinkedIn Ads, and TikTok Ads. I have skills in creating performance-focused strategies, from initial planning to result optimization, including KPI definition.My education includes a degree in Social Communication - Advertising, with a specialization in Paid Traffic Management at the Escola do Marketing Digital, and a postgraduate degree in Strategic Marketing and Sales Management from Estácio.I have proven experience in managing paid media, serving companies nationwide across various industries.Some of the skills I’ve developed throughout my career include strong communication, analytical and strategic thinking, teamwork, knowledge of the sales funnel, effective copywriting, landing page optimization, email marketing, CRM, inbound marketing, paid traffic management, and strategic planning. I also maintain strong relationships with clients.
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