Jd Petit
Co-founder & CEO @Beside
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WORK HISTORY
Co-founder & CEO @Beside
CA
Beside is a human-scale, hospitality company, with a purpose.We are a creator and curator of escapes that sit at the intersection of architecture, nature and culture and give way to stories of life in nature, so that we inspire a deep desire to protect the natural world.We operate locally, work collaboratively and are growing slowly to build a collection of unique stays designed to make you feel at home, in nature.
EDUCATION
UQAM | Université du Québec à Montréal
Graphic Design
Cégep Marie-Victorin
DEC, Graphic design
SKILLS
ABOUT JD PETIT
I\'m an entrepreneur, creative, and strategist. Originally from Abitibi-Témiscamingue, I’m the co-founder of BESIDE, a Quebec-based company that reconnects people with nature through immersive destinations, meaningful storytelling, and a sustainable vision of hospitality.Before launching BESIDE, I spent ten years in the advertising world working with major international brands. That experience shaped my approach to storytelling and brand experience. I’m also behind Abitibi & Co, a canoe and kayak manufacturer distributed across North America.Today, I build human-scale projects guided by authenticity, simplicity, and impact. Through my writing, speaking engagements, and collaborations, I offer a candid perspective on entrepreneurship, failure, rebuilding, and the search for meaning.
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