Jean Wright
Brand Development Director at Bluedog Design
- Role
- Brand Development Director at Bluedog
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Jean Wright
Senior level marketing leader with management experience in retail brand evolution and consumer packaged goods. An innovative professional who leads brand-building campaigns, integrated marketing communications and new product launches for Fortune 100 retailers and manufacturers. Driven to lead client/agency teams and creative/account teams to exceed expectations. Recognized for superior communications, negotiations and problem-solving skills. Specialties: Areas of expertise include: • Retail Brand Development • Organizational Leadership • Integrated Marketing Communications • Process Development & Improvement • Account Management & Client Services • New Business Acquisition • Innovation, Product Launch & Go-to-Market Strategy • Staffing & Management
Experience
Brand Development Director
Sep 2012 — Present · Chicago, IL, US
Bluedog is a leading national branding and innovation consultancy founded in and headquartered in Chicago. We are a modern agency crafted by talent who knows that unifying diverse skills and experience produces better work - work that serves the purpose of deepening the relationship of a brand with those that purchase it.We move ideas from white space into reality through strong, purpose-driven strategies that serve as springboards into solutions for retail innovation and brand design. Our services help brands find an ownable path forward. And then act on it. Our integrated teams link strategy with execution to solve business challenges and dig for deeper ways to connect with consumers. But always with an eye towards bringing a brand’s underleveraged potential to life in tangible and compelling ways that drive real growth.Our enthusiasm for our work gets results. Those results get us hired again, and move our relationships forward quickly from project-based to true partnerships. While our skills travel across categories, our notable areas of expertise include beauty, health, food, fresh, gaming, liquor, home care, private label and pet. Our expertise in premiumization of brands is well known. We also get a thrill from refreshing tired brands and restoring them to robust health creating strong ROI for our Fortune 500 client partners.SpecialtiesBRAND is at the center of our work: brand purpose, brand strategy, brand positioning, visual language development, innovation pipeline development, product invention, global trend sourcing, brand design, structural design, packaging and print ad development - domestic and international
Education
University of Wisconsin-Eau Claire
Bachelor of Arts, Advertising
1988 — 1992
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