Jordan Adams

Passionate product manager, youth coach and amateur real estate investor

Role
Senior Product Manager at Craft Education
Location
American Fork, UT, US
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

About Jordan Adams

Senior Product Manager with a builder mindset: I thrive in execution-heavy environments where shipping, learning, and iterating are the job. I partner closely with engineering, design, and stakeholders to translate customer needs into clear product direction, measurable success metrics, and reliable delivery.AI is a core part of my toolkit to increase efficiency and scale impact—drafting PRDs and release notes, accelerating discovery synthesis, generating experiment ideas, analyzing qualitative feedback, and automating routine PM workflows so the team can stay focused on high-leverage decisions.MBA (Marketing & Strategy), University of Utah – David Eccles School of Business.

Experience

  1. Senior Product Manager

    Craft Education

    Apr 2025 — Present · Salt Lake City, UT, US

    Collaborated with engineering, design, marketing, sales, and operations teams to define requirements for newfeature releases• Analyzed user data to uncover insights into customer interactions and feature prioritization• Established success criteria for new feature releases and monitored post-launch results• Direct migration project for customer data, aligning all current customers with new rubric feature• Ushered in ThoughtSpot integration for AI-powered data analytics and business intelligence layer

Education

  • University of Utah - David Eccles School of Business

    Master of Business Administration (MBA), Marketing & Strategy

  • Brigham Young University

    Communications, Public Relations

Skills

  • Windows
  • Marketing
  • Product Management
  • Excel
  • Marketing Strategy
  • Product Marketing
  • Social Networking
  • Microsoft Office
  • Sales
  • Customer Service
  • Strategic Planning
  • Entrepreneurship
  • Social Media
  • Public Relations
  • Business Strategy
  • Business Process Improvement
  • Team Building
  • Management
  • Word
  • Strategy
  • Social Media Marketing
  • Microsoft Excel
  • Powerpoint
  • Software Project Management
  • Pci Dss
  • Project Management
  • Business Development
  • Customer Relations
  • Press Releases
  • Data Analysis
  • Leadership
  • Training
  • Salesforce.com
  • Process Improvement
  • Product Development
  • Event Management
  • Account Management
  • Writing
  • Market Research
  • Marketing Communications

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Jordan Adams — Senior Product Manager at Craft Education in American Fork, UT, US | Unifers