Jeremy Duncan
Vice President Marketing @Blue Cross & Blue Shield of Rhode Island
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WORK HISTORY
Vice President Marketing @Blue Cross & Blue Shield of Rhode Island
Providence, RI, US
Executive leadership role at health insurer with annual revenue in excess of $2B. Primary accountability for enrollment and revenue growth, retention, and diversification across consumer, commercial, and ancillary market segments. Includes direct accountability for digital health products & services, dental/vision P&L, medical and wellness product development, customer experience, marketing communications and advertising.In addition to developing brand and go-to-market strategies, role is responsible for facilitating executive leadership alignment on policy issues as well as effectively communicating the organization’s health care policy and equity leadership agenda.SELECT ACCOMPLISHMENTS WITHIN ROLE• +6% CAGR in Medicare Advantage enrollment since 2016• 16% commercial membership growth since 2018; 85% commercial market share• Introduced retail sales and service channel to market; 5 stores in operation• Grew self-funded revenue through introduction of digital health services platforms
EDUCATION
Springfield College
BS, Sports Management
SKILLS
ABOUT JEREMY DUNCAN
Senior healthcare executive responsible for developing and executing marketing, digital, and consumer experience strategies across Medicare, commercial, individual, dental, and ancillary health insurance markets. The teams I lead design and deliver unmatched consumer experiences through traditional and emerging channels including retail, mobile, telehealth, and digital.Informed by data and insights, I collaborate with internal stakeholders to drive brand strategy, digital health transformation, new product development, member engagement, and personalized marketing campaigns that improve health, lower healthcare costs, grow membership, and extend revenue opportunities.A willing partner, I prioritize trusted and transparent relationships across key constituents to align and achieve shared goals.Areas of specialty include: digital transformation, brand strategy and advertising, Medicare marketing, product development, consumer experience (CX), P&L management, telemedicine, wellness, member engagement, go to market planning
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