Julie Diano Tobin

About Julie Diano Tobin

Content is king — and that\'s where my love for sales & marketing began. At the heart of this is a tireless pursuit to understand and educate my customers, guide their buying decisions, and ultimately ensure their lives are better for it. Now an accomplished product and business strategist with over 25 years of experience in digital marketing, professional services and technology solutions for global Fortune 500 companies, I\'m a true customer advocate who\'s passionate about driving adoption, revenue and customer loyalty. My lifelong reputation is one of credibility, accountability and authenticity — the foundation of strong, mutually successful partnerships and proven leadership. I proudly partner with industry-leading brands to maximize value and deliver a world-class CX.Core Competencies: customer success, relationship building, customer relationship management (CRM), strategic account management, client services, customer onboarding, customer satisfaction, retention, voice of the customer (VoC), cross-functional team leadership, SaaS, technology solutions, B2B consultative sales, project management, digital marketing, eCommerce, usability

Experience

1. VP of Client Experience

   Betterrx

   May 2020 — Present

   Leading the post-sale revenue engine — retention, expansion, referenceability, and risk mitigation. Bridging customer insight, revenue durability, and operational scale that turns CX into predictable growth. Key contributor to 5x growth in the past 5 years and strategic investment from BVP Forge in 2025.• Accountable for client profitability and protecting $XXMM in ARR• Achieving 105% or greater GP retention YOY• Awarded 90+ NPS per 3rd party study (2025), maintains 50+ Pulse score, and consistently ‘A-rated’ via annual VOC survey YOY • Applies AI, automation and SOPs to drive operational efficiency, while preserving world-class brand reputation and culture

Education

• Trinity University

  BA, English