Jason Starek
Co-founder & Managing Partner @Katie Stephens Consulting
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WORK HISTORY
Co-founder & Managing Partner @Katie Stephens Consulting
Kansas City, MO, US
Our goal is to create professional practice environments where everyone engages and contributes their full intellectual and emotional capacity, enabling leaders throughout every level within the organization. We leverage evidence-based frameworks to develop programs that deliver predictable outcomes for Magnet® Designation, nursing management, nurse leadership development, organizational structure, and process improvement.Nursing Excellence Solutions: Strategic Communications, Process Improvement, Shared Governance, Nurse Engagement & Retention, Succession Planning & Implementation, and Mentorship & Coaching. Magnet® Solutions: Full Magnet Designation project management, Gap Analysis/Data Analysis, Educational Workshops, SOE Alignment, Document Review, Detailed Content Editing, Data Analysis, Copy Editing, Electronic Publication Management, and Magnet ADAM™ Support. We are a nurse-led, client-focused company that offers a high-touch, individualized approach. Our solutions are customizable and flexible - we work with each client to develop unique strategies that achieve the desired results, while meeting budgetary and timeline requirements.
EDUCATION
University of Missouri-Columbia
Bachelor of Journalism, Advertising/Marketing
Defense Information School
Public Affairs/Relations Certification, Mass Communication/Media Studies
SKILLS
ABOUT JASON STAREK
If you could kick the person in the pants responsible for most of your trouble, you wouldn\'t sit for a month\"- Theodore Roosevelt. I\'m passionate about problem-solving. This inquisitive nature and a penchant for riddles, puzzles, and analysis has led me down quite a winding road in the marketing world, ultimately leading me to operations (no big surprise). I\'ve worked on just about every kind of marketing team there is, so I can appreciate the efforts, requirements, and limitations of each team. I\'ve done everything from booth setup to webinar production to migrating and implementing enterprise CRM and CMS platforms. Be it channel, field, digital, or web, I\'m comfortable working closely with any team, and my motley experience helps to facilitate clear communication and productivity.Over the past 15 years, I\'ve built a reputation for developing growth strategies for B2B companies in the technology sector. Some of these were field programs, some digital, and some required building better automation systems (or simply identifying what was NOT working). Those successes (and failures) have made me a more adept operations manager. In this role, I can leverage the data at my disposal to empower, inform, and better equip the various sales and marketing teams within the organization. I have a proven track record of developing integrated campaigns that lower the cost of lead acquisition, increase inbound quantity and quality, improve opportunity conversion, and ultimately lead to more opps CW. These results are achieved through developing education-focused content, a keen understanding of target markets, and building close relationships with the customer, product, partner, and sales teams. I have experience working with public and private companies, from scrappy startups to the Fortune 500.I\'m just as comfortable in pinstripes and wingtips as cargo shorts and flip-flops.I\'m also a 10-year Army combat veteran, which is evidenced by an unparalleled work ethic and superior time management and organizational skills.Areas of expertise: SaaS B2B sectorMarketing operationsDemand generationLead lifecycleDatabase (DemandBase, 6Sense, ZoomInfo, D&B)Webinar production (On24, GoToWebinar, WebEx, Zoom)Content developmentInbound and outbound marketingAdvanced reporting and Forecasting: ROI & KPI analysisMarketing automation (Marketo, Eloqua, Hubspot)Marketing integration (Zapier, Scribe, Azuqua)Lead routing, nurturing, scoringCRM (Salesforce.com, Hubspot)CMS (Hubspot, Drupal, Squarespace)SEO/SEM
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