Dan Jackman
Marketing, Communications and Brand
- Role
- Marketing and Brand Advisor at Casualty Actuarial Society
- Location
- Wilmington, DE, US
- LinkedIn followers
- 500 followers
About Dan Jackman
I\'ve spent the last 16 years leading strategic communications plans, external marketing projects, and operations processes. Through engaging content and evolving technologies I turn business objectives into compelling and manageable content for our audiences.Solutions-driven individual with experiences in solving complex problems, working with cross-functional teams, and building project plans in Asana and Google Suite. Recently completed the Google Project Management Certificate - a rigorous, hands-on program that covers traditional and Agile project management approaches throughout the life cycle of the project.I\'m interested in roles that will leverage my Internal Comms and Project Management experiences. Feel free to reach out through this profile or at j••••••••@gmail.com.A few accomplishments: Enhanced engagement with key constituents with 4,500 intranet content postings and 600+ segmented e-marketing campaigns created annually. 2020 metrics featured 92% of workgroups and customers reporting “engagement,” a 13% increase from 2018.Delivered on 2021 engagement goals with 86% email open rate and 32% content click rate, 70%+ and 29% above industry average, respectively.Development of emerging solutions with launch of chatbot, decreasing response rate by 90 minutes with 85% user satisfaction rating.Launched a 56-page quarterly magazine, leading all aspects of production from editorial to collaboration with agency publishing team. Published over magazines a quarter. When I\'m not working you can find me studying for both my private pilots license and my Crossfit L1 certification in addition to geeking out over airline industry news and trends. PROFICIENCIES:Enterprise CRM Platforms, Web Authoring Tools, MailChimp, Asana, Zapier, Database Management, Photoshop, InDesign, Illustrator, Final Cut Pro, MS Office Suite, G-Suite, Google Analytics and AdWords.AREAS OF EMPHASISProject Management | Communications | Engagement | Marketing | Operations | Strategic Planning | Social Media
Experience
Marketing and Brand Advisor
Dec 2025 — Present
Education
Eckerd College
BA, Communications
2001 — 2005
University of Notre Dame
Master's Degree, Educational Leadership and Administration, General
2014 — 2016
Skills
- Major Gift Campaigns
- Non-Profits
- Youtube
- Microsoft Word
- Event Management
- Nonprofits
- Imodules
- Major Gift Development
- Blogging
- Google Docs
- Advertising
- Public Relations
- Media Relations
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Indesign
- Press Releases
- Strategic Planning
- Marketing Communications
- Illustrator
- Bridge
- Direct Mail Fundraising
- Google Adwords
- Raiser's Edge
- Greater Giving Software
- Event Planning
- Google Analytics
- Photoshop
- Social Media
- Alumni Affairs
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