James Derbyshire

Head of Commercial @Sky Betting & Gaming

Sheffield, GB

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Mar 2023 — Present

Head of Commercial @Sky Betting & Gaming

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Leading Commercial Marketing and Growth teams delivering the best mix of customer promotions, Sportsbook propositions, loyalty initiatives, lifestage activity and generosity platforms - Ownership and accountability for Sportsbook Revenue and all relevant KPIs that ladder up to achieving Sportsbook NGR - Defining and implementing a market-leading commercial marketing strategy that rewards & retains customers in order to achieve commercial objectives - Leading a team of Senior Managers…

EDUCATION

2001 — 2004

Nottingham Trent University

History, BA (Hons)

N/A

Leeds Beckett University

ILM - Level 5 Award in Leadership and Management

N/A

Common Purpose

Senior Leaders Programme

N/A

MiniMBA

Management & Leadership

N/A

MiniMBA

Marketing

SKILLS

International SalesDigital MarketingLead GenerationMarketingOnline GamingEmployee EngagementBusiness-to-Business (B2b)Business StrategyManagementStrategic PartnershipsNegotiationInternational Business DevelopmentContract NegotiationBusiness DevelopmentInternational BusinessNew Business DevelopmentInternational RecruitmentMobile DevicesStakeholder ManagementContract ManagementStrategyManage Client RelationshipsRelationship BuildingSalesCustomer AcquisitionGamingSportsSportsbookTeam BuildingClient DevelopmentAccount ManagementProject ManagementEngagementLeadershipSales PresentationsVendor ManagementProject PlanningDirect SalesInternational Negotiations

ABOUT JAMES DERBYSHIRE

Through my career in media, tech, content, and sports betting, I have worked with betting…

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