Jennifer Day

About Jennifer Day

Dynamic marketing leader with over 15 years of expertise driving revenue growth and brand authority in fintech, blockchain, and digital assets. As a Fractional CMO, I specialize in data-driven marketing strategies that transform digital and brand engagement across B2B and B2C markets. My approach centers on strategic growth through digital transformation, brand positioning, and integrated multi-channel campaigns, allowing clients to capture and expand market share in competitive sectors.Throughout my career, I’ve led high-impact go-to-market strategies, AI-driven personalization, and product launches that boost client revenue and expand their market presence. In my recent role with NGDATA, I led the U.S. launch of an AI/ML SaaS platform for community banks, generating a 150% increase in MQLs and a $3M growth in pipeline value. My expertise includes leveraging partnerships and analytics to optimize ROI, consistently achieving over 30% improvements in campaign efficiency and lead conversions.I’m passionate about delivering measurable outcomes by aligning marketing with business objectives, coaching high-performing teams, and building brands that resonate. Whether through thought leadership initiatives, strategic partnerships, or experiential events, I drive sustainable growth and elevate brand visibility for long-term impact.Let’s connect if you’re looking for a transformative marketing leader who combines deep industry knowledge with a proven record in scaling brands and driving results.

Experience

1. Senior Vice President

   Tandem Marketing Communications

   Feb 2015 — Present · New York, NY, US

   With Tandem Communications as a client through JDay Creative, I oversee comprehensive marketing and PR strategies across the consumer tech and health tech industries. My role involves end-to-end management of campaigns that include experiential events, product launches, digital advertising, and social media initiatives. My work has consistently improved brand awareness, consumer engagement, and media coverage for Tandem’s high-profile clients- Implementing multi-channel campaigns that increased engagement by 25% and boosted web traffic by 30%- Producing impactful experiential events for tech and lifestyle brands, securing top-tier media attention, and increasing event attendance by 20%- Driving strategic PR initiatives, leading to a 30% increase in Share of Voice within target media