David Schell

Business Unit Strategy & Innovation Leader | Principal Product Manager | Scaling Growth, Portfolios & Teams in Complex Technical Businesses

Role
Product Strategist Principal Product Manager at Fluke Corporation
Location
Austin, TX, US
LinkedIn followers
500 followers

About David Schell

I work at the intersection of business unit strategy, innovation, and product leadership within technically complex businesses. Over the course of my career, I’ve helped shape growth strategies, build differentiated product portfolios, and guide investment decisions by translating customer needs, market dynamics, and emerging technologies into clear execution priorities.My work spans portfolio strategy, pricing and monetization, roadmap development, and build-buy-partner decisions, often operating across engineering, marketing, sales, operations, and finance to align teams around outcomes that matter.A defining theme of my career has been sustained innovation. I’m a named inventor on 40+ U.S. patents across hardware, software, and user experience, and I focus not just on inventing products, but on building repeatable innovation systems that reduce risk, increase learning speed, and scale impact across teams.In recent years, I’ve increasingly focused on amplifying impact through coaching, mentoring, and enabling others, helping teams develop stronger judgment, clearer decision frameworks, and confidence operating in ambiguous, high-stakes environments. I see people leadership as a natural extension of my work and a force multiplier for innovation, execution, and long-term growth.I’m particularly interested in roles and opportunities that combine strategy, innovation, and leadership development, where building strong teams is as important as building strong portfolios.

Experience

  1. Product Strategist Principal Product Manager

    Fluke Corporation

    Jan 2017 — Present · Austin, TX, US

    Lead business unit strategy and portfolio direction by integrating customer discovery, market segmentation, competitive analysis, and technology assessment• Develop BU-level business cases covering value proposition, differentiation, pricing and monetization models, and multi-year revenue outlooks• Guide cross-functional teams through build-buy-partner decisions, M&A evaluations, and technical due diligence• Translate strategic intent into executable roadmaps balancing near-term revenue delivery with longer-term platform investments• Establish repeatable experimentation and customer-validation frameworks to reduce execution risk and improve decision quality• Coach and mentor engineers and product leaders on customer-driven prioritization, evaluation frameworks, and strategic thinkingProducts introduced through this work account for ~40% of current BU revenue, growing at ~9.5% CAGR.

Education

  • The University of Texas at Austin

    Bachelor's degree, Electrical, Electronics and Communications Engineering

    1996 — 1998

  • Harvard Business School Online

    Other; CORe Credential of Readiness

    2016 — 2017

Skills

  • Product Development
  • Analysis
  • Integration
  • Engineering
  • Fiber Optics
  • Networking
  • Product Management
  • Engineering Management
  • Strategy
  • Optical Fiber
  • Competitive Analysis
  • Debugging
  • Program Management
  • Strategic Planning
  • Hardware
  • Electronics
  • Cross-Functional Team Leadership
  • Testing
  • Electrical Engineering
  • Product Marketing
  • Manufacturing

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David Schell — Product Strategist Principal Product Manager at Fluke Corporation in Austin, TX, US | Unifers